A project we’ve been hoping to do for years has just launched today. It’s called Raidio X .. and yes the Raidio is spelt correctly.

The format is simple, bangin’ Top 40 hits presented in the Irish language. Up to now the only Irish language radio station available was Raidio na Gaelteacht, a high-speech content primarily Gaeltacht focused station for adults.

So we’re working with Conradh na Gaeilge to establish a modern Irish language station aimed at 15 - 34 year olds and so far the reaction has been amazing. The energy of the guys from CnaG is infectious and they’ve really enjoying setting up the station.

The big launch was today at Trinity College Dublin where we had 100 people line up in the shape of an X for the publicity photo above. All in all, Raidio X will be great craic and can only lead to bigger things.