Sorry to hear UBC have shut-down their mobile phone music download service Cliq

I believe Simon, Pascal and the guys at UBC have the right idea but perhaps they’re pursuing it on the wrong platform. Yes mobile phones are ubiquitous but they are essentially communication devices. You’ll use your phone to take some pictures or listen to some music but it’s dominant use is to communicate with phone calls and text.

RAJAR shows the amount of people who have ever listened to radio on a mobile phone is just over 10%. They don’t break out how many people have done so in the past week. They don’t include mobile phone usage in digital listening weekly reach. They probably don’t like having to compute really small numbers!

Radio on the other hand is specifically a media consumption device.  Better yet, it’s an audio media consumption device. If we could work a way of people consuming even more audio using their radio, be that buying music or otherwise, the relevancy of the device and the data transmission capabilities of DAB are a perfect marriage.

Think about it.