James Cridland is a “radio futurologist” who just get’s the advantage of combining traditional radio and new platforms to make radio amazing.  After much experience at Virgin Radio (now Absolute Radio) and the BBC he is now working independently.
James has a rather unique and very effective way of making engaging presentations.  Below is an 8 minute presentation he gave recently to the WorldDMB General Assembly in Paris. Watch it and in 8 minutes you too will “get it”.
httpv://www.youtube.com/watch?v=m0mYHHoIaMY
Check out James’ blog at james.cridland.net/blog