The last big FM licence to be awarded to the Dublin market came on air today.
Radio Nova 100.3FM, named after a local legendary 80s pirate, is running a classic rock format.
The elaborate launch at 1pm involved a barge on the River Liffey, at the epicentre of the city, on which a Guns’n’Roses tribute band played live. Banner branding on the barge, the river quays and even a light aircraft above made a big splash. The on-air side of the launch was strangely muted though as you’ll hear from the …

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