Articles Archive for November 2011
Headline »
Some facts for people who say DAB is a failure in the UK;
• 40% of UK homes have a DAB radio.
• Half the population listen to radio via a digital platform at least once a week.
• Almost one-third of all radio listening is done via a digital platform.
• Overall radio listening is increasing.
• DAB is becoming the standard fit radio in new cars.
This has all been achieved in under ten years, without any subsidy, and against strong sentiment that DAB just doesn’t work. Well, it appears the numbers speak for themselves.
Source: RAJAR
News »
The latest radio ratings were released in the UK and Ireland last week. While stations crow over who is No.1 we’re concerned with a basic, yet essential question; how is radio as a platform performing?
In Ireland, the news is not good, with overall listening taking another dive. Currently the Average Weekday Yesterday Listenership figure is at 84%. About ten years ago that was up at 89%. It’s clear the trend is showing less and less Irish people are listening to radio.
The opposite is true in the UK where radio …




