Australia: Official DAB Data
22 March 2010
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Commercial Radio Australia today released data relating to the first six months of DAB+.
Some of the headlines;
- 449,000 people are listening to digital radio each week
- 80% of them would recommend it to a friend
- 63% of the population are aware that DAB+ has launched in Australia
- 38% of people expect to purchase a set in the coming year
Considering DAB+ is on-air in just five cities for six months 449,000 people, or just over 2% of the population, is a great start. It goes to prove that when broadcasters “agree on technology and compete on content” mountains can indeed be moved!
Further information on the report is available from digitalradioplus.com.au or you can download the full report here.
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