DAB in Cars
Despite less than 20% of radio listening being done in cars, it is seen as a highly visible key factor in the success for DAB.
Today FM and IBI Chief Exec Willie O’Reilly was quoted in today’s Irish Independent saying “It won’t be entrepreneurial skills or Government policy that will decide the success of digital, it’ll be decisions taken by the likes of Ford, BMW and Toyota”.
Those decisions are coming quicker than you think Willie. DAB is becoming a popular “option” in many UK cars and just last month Ford UK announced DAB will be available as standard in their new Kuga Titanium range.
Ford in Ireland are yet to follow suit but to be fair DAB is in it’s infancy here so it’s no surprise. It was good to speak with a rep at Ford HQ in Cork and hear he was aware of DAB and fully confident it will become a standard fit in Ireland also as DAB takes off in the coming years.
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