DAB UK Growth
The latest RAJAR UK radio ratings were released yesterday and show some very interesting figures for digital radio.
Of the three main digital platforms, DAB and Digital TV and the Internet, DAB is the only platform showing an increase in usage. Up 15% on last year in fact.
The best comparision to look at is “Share of Listening”. This measures all listening to all radio on all platforms FM/AM/DAB/Internet etc. DAB now accounts for 11.4% of all radio listening in the UK. Great to see something growing in these recessionary times!
Interestingly the other two digital platforms are not quite so rosy. Listening to radio via a digital tv set has remained pretty stagnant while listening to radio on the “almighty all-powerful” internet … has dropped.
We see this as an indication that DAB will be the predominant digital platform of the future. As a one-to-many transmission DAB is the most cost-effective solution for broadcasters and absolutely the easiest proposition for consumers.
For more see the RAJAR Market Trends website.
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