Free Music to Kill Radio?
22 March 2008
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Word out this week in the Financial Times that Apple are doing a deal with record companies where customers get free unlimited access to the iTunes library if they buy a premium “all you can eat” iPod or iPhone. The plan, some say, will kill radio.
Are we worried? Not in the slightest. iPod as cool as some might think it is (not us) is missing the immediacy, intimacy and community that radio provides. Radio is still the No.1 music discovery platfom for the vast majority of the population. iPod might deliver music excellently but as anyone in radio will tell you, it’s what is between the music that makes a radio station and on that front Apple couldn’t even begin to compete.
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