Radio Crunch?
Is radio in trouble with the current credit crunch? Best put, though the crunch is not exactly welcome, we’re well able to handle it.
Fortunately we are in an extremely robust business. This is because radio is one of the most cost-effective advertising solutions around. In good times we do well. In tough times we do well also because budgets move from the more expensive television and print options into radio. Advertisers demand value and radio delivers in spades. This is pointed out by some very notable agency spokespeople in this weeks Sunday Business Post (here).
When you add all this to a healthy industry profit margin and a myriad of options available, should cutbacks ever need to be made, radio will surge out the far side of this recession in very healthy condition.
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