Radio Scrappage
The Guardian reported yesterday on plans by the UK industry to introduce a radio scrappage scheme similar to the car industry. The plan suggests that people will receive a 20% subsidy on a new DAB set when they hand in their old analogue radio.
This idea is actually quite commonplace. As mentioned the motor industry has its own scrappage/subsidy scheme in place right now. Most times when you buy a mobile phone the real cost is subsidised by the network operator. Sky have almost always subsidised their boxes and if I’m not mistake the same happened with the launch of Freeview in the UK.
Going one better are DBC (Digital Broadcast Corporation) in Hong Kong who are considering manufacturing half a million $20 DAB radios and just give them away! When you consider every business has a cost for acquiring new customers maybe $20 is not so much in the grand scheme of things?
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