Another big advantage of DAB+ is the Slideshow feature which allows broadcasters to display colour images on the listeners radio.

This brings radio kicking and screaming into the multimedia age allowing stations to show useful information such as now playing, weather, news etc as well as station promotions and, yes, even advertising!

Slideshow is a great way of constantly making available information you don’t want repeating over and over and over on-air. One of the biggest listener complaints on music radio is that the DJ’s don’t say the names of the songs. It might be a bit repetitive to do this for every single song on-air but as a Slideshow feature, brilliant! Equally you don’t need to call the weather every 10 minutes on-air but it makes a brilliant Slideshow feature. Station promotions, much as we plug them on-air, doing so every 10 minutes is annoyingly repetitive. On Slideshow, it’s there every 30 seconds. Brilliant!

My good radio friend James Cridland is currently travelling the world finding out more about radio around the globe. This week he is in Sydney and has posted pictures of Slideshow in action in Australia. Though I think the stations could be doing more with Slideshow, it’s a bloody great start.

Check out James’ pictures on Flickr.

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