One of the worlds largest radio groups, Clear Channel (USA), has said the industry must “make the digital revolution come to radio”.
The call, made by Clear Channel Chairman Bob Pittman, follows last weeks call by one of Ireland’s most powerful ad agencies for Irish radio to properly embrace digital also.
Mr Pittman is particularly qualified to make the call. Before leading Clear Channel he was a co-founder of MTV and COO of AOL. Speaking at a major advertising conference he said embracing digital brings “real benefits to the radio business and …

Why go digital is the most frequent question we get asked by broadcasters. FM works. Why fix something that isn’t broken?
Well, asides from massive cost savings, brand expansion and new revenue possible with DAB, there is something much Much MUCH bigger at stake. Losing your audience.
Watch this 2 minute video. It will change your world.

A glimpse of digital radio’s future in the UK was seen today with the publication of the UK governments Digital Radio Working Group (DRWG) interim report.
The DRWG comprises of key industry members including BBC and commercial broadcasters, radio manufacturers, car companies and relevant government departments. Their group was formed to find out what conditions were needed for digital to become the dominant radio medium, what the barriers are to growth and how to overcome them.
Their main recommendations are

DAB is the most appropriate replacement for analogue
National and regional stations move exclusively …