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UK DAB FAIL

7 November 2011 No Comment

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Some facts for people who say DAB is a failure in the UK;

• 40% of UK homes have a DAB radio.
• Half the population listen to radio via a digital platform at least once a week.
• Almost one-third of all radio listening is done via a digital platform.
• Overall radio listening is increasing.
• DAB is becoming the standard fit radio in new cars.

This has all been achieved in under ten years, without any subsidy, and against strong sentiment that DAB just doesn’t work. Well, it appears the numbers speak for themselves.

Source: RAJAR

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